STORYTELLING IN ARCHITECTURE VISUALIZATION WORKSHOP

STORYTELLING IN ARCHITECTURE VISUALIZATION WORKSHOP

On May 3rd, 2023, an insightful workshop titled Storytelling in Architecture Visualization was delivered by the accomplished architect Saman Sardar Gardi.

In recent decades, architectural visualization has undergone a transformative evolution. Traditionally, drawings served as the primary medium for communicating architectural and spatial concepts. However, the past two decades have witnessed a significant shift towards renderings and animations. Presently, renderings have become one of the most prevalent methods for sharing and comprehending designs, often created by visualization studios and creative agencies. These teams are reimagining the potential of imagery and its impact on contemporary architecture.

During this presentation, we will delve into the fundamentals of crafting compelling images, emphasizing the pivotal role of composition in their creation. Furthermore, we will dissect various images and explore the underlying ideas that guided their conception, with the aim of assisting participants in developing exceptional visuals for their future projects.

Workshop Outcomes:

Upon completion of this workshop, participants will be able to:

1. Analyze architecture visualization and photography techniques.
2. Produce well-composed images that effectively communicate architectural concepts.